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Social Engagement walls
Social Listening Murals
A Social Listening Mural is a great tool for building engagement and excitement in a meeting or conference. Participants offer insights on a compelling question and illustrators listen to responses to create a dynamic mural in real time.
An Engagement Wall or Commitment Wall is in some ways more straightforward than the Listening Mural, in that the canvas is designed with a title and some anchor illustrations in advance, but is intended to be engaged by participants only.
They can be very simple, as in the example on the right, or more elaborate like the example below.
Check out our blog here for some tips for a successful Social Engagement Mural.
This Commitment Wall (left) is a kind of Social Engagement activity and is more complex, with customized stickers designed in advance. It was designed to be used continuously throughout an 8-hour conference day, during breaks, and over lunch. The final image with all the commitments is shared with participants after the conference as a “thank you,” reminder, and celebration of the done throughout the day.
Combination of Approaches
The Social Listening Mural and Commitment Wall can be combined into one activity. For example, participants can map ideas on their own, and illustrators can also help organize ideas and illustrate around them, as in this example